One of the cool things about an edgy conference is collecting all the cool business cards. Here are the best ones I rounded up today.
Spike Jones reminds me a little of Chris Rock -- he comes at you all bombast and challenge and interrogation. But like Rock, he makes you think, and surprises you by making you feel.
Jones is one of the guys behind Brains On Fire, the innovative Greenville, S.C., marketing company known for its empathy-based grassroots approach. His loud -- and very thoughtful -- presentation closed Social Fresh, the social media conference that brought nearly 250 to uptown Charlotte today.
"Everything you've heard today is crap," Jones began, "if you don't have a strategy." The crowd, looking to better use social media for business, heard they should create "movements," not campaigns.
"This past election one guy ran a campaign and the other guy ran a movement," Jones said. Connecting with people's passions beats trying to sell them something, he said. See Jones speak in the video below.
Quotable quotes:
-- "Business on social media right now is like teen sex. Everybody wants to do it, but they don't know how. Then they finally get to, and they're disappointed." -- David Armano, Social Fresh keynote speaker, of of Dachis Corp.
-- "Well, I'm unfollowing him on Twitter." -- Jones, during his talk, when he asked if another panelist was in the crowd, and the person had left.
BTW - great coverage today Jeff. You were right up front for everything.
ReplyDeleteThanks Jeff! Glad to see you there. Thanks for putting my "HIPPO" card in the mix.
ReplyDeleteGlad to connect with you at Social Fresh and glad to see you and the Observer taking an active interest in these events. Thanks for including my Mass Transmit business card!
ReplyDeleteWhat a load of crap!
ReplyDeleteFrom what I saw and heard of this "Social Meeting" is all about getting more out of the "Middle Class Mob, Townhall Storming, Nazi Card Carrying, Race hating, Beer Drinkin, Nascar Watchin, Redneck Consertives.
Yes, I know you hate us, but you need us.
You love what we can do for you.
Well, I also have a Business Card but I will be the one paying taxes for your creepy Bank Of America Tax Taking, holiday enjoying people, along with the HIPPO loons on the far left who just paid lots of bucks to be told "You Sell NOTHING WE NEED!" But, you can make us think better...Duh, not working for Healthcare.
Do you not get it...WE ALREAY KNOW THAT. WE know what we need.
Yes, even us dumb consertives have a bit of education behind our names. AT least, a 9th grade one by law.
Very Sincerely,
Proud Consertive,
My X Signature just in case
Emily Poole
Jeff!
ReplyDeleteSo great to meet you today. And I am humbled to be compared to Chris Rock. I really don't know what to say! But this post is getting bookmarked and read on a regular basis to re-inflate my ego when needed!
I think that companies need to start drawing lines in the sand when it comes to social media practices. Everyone is so wishy-washy. Come on, stand for something! And once you do that, the world starts getting a lot less gray.
Thanks again for the kind words and I'll see you soon.
Thought it was a great event and was really nice meeting you. You did a great job of covering it!
ReplyDeleteGreat coverage, Jeff, as if you haven't heard that already. Glad you could meet some of the dynamic Greenville SM folks (not including myself in this equation) but I feel like a hybrid since I just moved to Greenville after 6 years in Charlotte. The funniest part of SoFresh for me is meeting Twitter friends in person... kind of cool... kind of weird... reminds me of internet dating or something. @lbstewart
ReplyDeleteEmily....
ReplyDeleteRelax.
Everything is going to be alright.
Promise.
Smiles.