
Monday, August 31, 2009
How to organize your Facebook

Friday, August 28, 2009
State giving traffic updates on Twitter
This afternoon the state Department of Transportation issued a press release announcing its new Twitter feeds for drivers. Ten Twitter feeds for different geographic areas and five for specific interstates alert drivers to accidents, construction and other problems. NC DOT's Web page listing the different Twitter feeds is http://www.ncdot.gov/travel/twitter/.
If it seems ironic that a state department responsible for road safety is sending drivers to Twitter, there is a thorough reminder in the release not to tweet and drive.
"Know before you go," Greer Beaty, the DOT's communications director intoned to me seriously on the phone.
Or this could be the perfect co-pilot's tool, I pointed out.
"I hadn't thought of that," she said.
Another thing the state hadn't thought of: Making sure Charlotte was listed on the directory. When the Web site was announced this afternoon, the state's largest city was nowhere to be found. The stream had been created, but somehow dropped off the page, Beaty said. It popped back up again a few moments later.
Thursday, August 27, 2009
Texting job offers?
Penelope Trunk and LinkedIn

Man, if you want to get something done on social media, turn to LinkedIn.
Monday, August 24, 2009
Social Fresh Wrap-up

Spike Jones reminds me a little of Chris Rock -- he comes at you all bombast and challenge and interrogation. But like Rock, he makes you think, and surprises you by making you feel.
Live from Social Fresh
Businesses need to outgrow the "gangly teen-age" phase of social media and adopt best practices to best use the booming communications media, said top experts at the Social Fresh conference today in uptown Charlotte.
Other highlights:
-- Bank Of America's Andres Echevarria told me he believes social media can help in "flattening the organization" so expertise can be shared throughout. "Tech guys aren't necessarily the most social people. So they can share knowledge and get a little chance to be in the spotlight."
-- Idek.net, a url-shrinking company in Raleigh is getting lots of buzz for the analytics it can provide. One tip they've discovered: Thursday at 2 p.m. is the best time to tweet -- big audience coming back from lunch, but not that many actually tweeting. Want to get rewteeted? Post then.
-- Carey-based David B. Thomas of software company SAS gave tips on using LinkedIn for business -- and specifically getting a job as we emerge from the recession. Use your expertise on LinkedIn to show you are a thought leader in your field, he says. Don't just go hat-in-hand.
Sunday, August 23, 2009
Your favorite Charlotte cause?
What's you favorite Charlotte cause? I asked on my Facebook page, and invited new friends to post theirs on my wall. I'm reprinting their shoutouts below. It might just look like a list, but if you read between the lines, you see what really matters to people: Helping people with multiple sclerosis, or mental health struggles, or stray animals.
Connecting with the causes you believe in is a big part of Mission Possible, the community effort The Observer's helping to organize. Social media has been a wonderful bridge between people challenged by hardship. On Facebook, there are 94,000 groups related to cancer.
Chris Hawkins The Batten Disease Support and Research Association is a non profit dedicated to supporting families affected by Batten Disease, a fatal inherited disorder that strikes children.
Sandra Davis Shanklin DEFINITELY, Battered Women's Shelter!!!
Bo Hussey When someone is having a hard time finding a job because of lack of skills, experience or education, Goodwill is there to help.
Wanda S Horton Union County Red Cross - Serves both Union & Anson Counties.
Doug Robinson Animal Adoption League. Non-profit all volunteer organization fostering dogs rescued from shelters in North and South Carolina.
Christine Weber The Friends of Charlotte-Mecklenburg Animal Care & Control (FCMACC) is the only not for profit organization dedicated to raising funds for the city's munincipal, open-door animal shelter, Charlotte-Mecklenburg Animal Care & Control (CMACC)
Jim Mitchem CMPD Animal Care and Control.
Jodi Justen McLaughlin The USA is not commemorating the 100th Annivesary of the Boy Scouts of America! As a proud mom of an Eagle Scout I know this is an important program. Please join!
Alina MacNichol My Shoutout goes to Classroom Central! A marvelous resource for the teachers and students of CMS ...
Charlotte International-Cabinet My shoutout goes to the Charlotte International Cabinet (CIC).The primary role of the Charlotte International Cabinet is to promote Charlotte as an international city and to serve as a resource to foster international relationships.
Amy Farrell My shoutout goes to Kids Voting - prepares kids for a lifetime of active civic engagement, supports K-12 academic achievement and builds 21st century skills such as critical thinking, decision making and civic literacy.
Jeff Hartlage Catfish Hunter Chapter of The ALS Association - www.catfishchapter.org
serves all of North Carolina.
Charlotte Klopp My shoutout goes to the World Affairs Council of Charlotte (WACC). We are a regional center for education and discussion of world affairs.
Mike McBride My shoutout goes to Tiger World. We are an animal conservation and educational center dedicated to rescue, rehabilitation, and preservation of exotic animals.
Aldo Muccia Humane Society.
Shannon Hinson My shoutout also goes to Thompson CFF! We embrace children who are at-risk for social and academic failure by providing intensive treatment, protection, specialized education, prevention and intervention services and stabilized family environments.
Kathy Catsinas Rowan My shoutout goes to Thompson Child & Family Focus, a group that builds stronger,healthier families through prevention and treatment.
Alan Taylor I want to give a shout out to Hope Haven, a residential community that assists recovering addicts who would otherwise be homeless.
Saturday, August 22, 2009
More firms ban social media than gun sites
Hypocrisy: As more companies use social media to promote their brands -- and screen prospective hires -- more also attempt to control or prevent their employees' use of the sites. Now comes a new study that more companies ban their employees from accessing social media sites at work than weapons sites. I'm the first to admit that Twitter and Facebook can be annoying. But they don't kill people. No disgruntled worker ever walked into the office and tweeted his boss to death. What this points out, once again, is that businesses -- including mainstream media -- want to do two contradictory things:
-- Harness the power of social media to access information and build business.
-- And control the message about their brand, and the use of the sites in the workplace.
You cannot take part in the dialogue and control the message. If you want to talk, you're going to get talked about. If you want to listen, you're going to hear things about yourself you don't want to hear. Go to ScanSafe's site to read more about the study mentioned above. The Web security company looks at a billion Web requests a month. I first read about the study on the social media blog Mashable, which, interestingly, didn't pick up on the weapons tie-in.
Many people are insulated from diverse political views online because of the company they keep. That was one of the main takeaways from my front-page story in Friday's Charlotte Observer on the role Facebook has played in the national debate over health-care reform. Users both for and against the Obama effort reported they believed most people on Facebook felt the way they do. And experts said this was a flaw of online political debate: As we learn to filter better, we better filter out opposing views.
If you have a cause or charity in Charlotte that you'd like to give a shoutout to, friend me and post it on my Facebook page. I'll also post your name and cause here. I'm trying to make a run at 5,000 friends before Facebook lifts that as the cap. If we can tie for the world lead, The Observer, and I suspect other media outlets, will give more attention to the charity chain and everyone's causes.
I'm writing a story about how to best use LinkedIn to rebuild your career as we

(hopefully) emerge from the recession. Please contact me if you have thoughts.
Forgive my delay in sending out my new business cards, which are very, very cool. I will mail them out ASAP, I promise.
The Observer's Twitter directory is gathering steam. To sign up, click here.
Finally, time for the video of the day. The Web can be used to blast those we disagree with and spread hatred. Or it can be used to reach out and to build tolerance and understanding. This is a moving video that does the latter. I think it will put a lump in your throat, if you open your heart to it.
Friday, August 21, 2009
Give a shoutout to your cause
Wednesday, August 19, 2009
Charlottean taught Shaq to tweet?

A Charlotte woman taught Shaq to tweet? Who knew?
Shaquille O'Neal is a giant on Twitter, with nearly 2 million followers. He's famous for his playful and frequent posts.
Kathleen Hessert, the same Charlotte consultant who bailed out the Southeastern Conference in its social media missteps this week, put Twitter in the big man's hands.
An impostor was tweeting under his name, and his team, the Phoenix Suns, wanted to bring in legal counsel. Hessert said no, just let the real deal blow the fake away. She helped O'Neal get on Twitter as THE_REAL_SHAQ, and he took to it right away. "The first day he sent out, I think, 17 tweets," she said.
This week, the SEC faced a flurry of fan dissatisfaction over its policy, released earlier this month, banning social media at all athletic events. The aim of the ban was to protect a $3 billion contract with CBS, which could be threatened, the conference believed, by YouTube posts. Fans protested online, questioning why even Twitter would be banned in the stands. Many fans pointed out that the ban was unenforceable.
Facing a PR disaster of grassroots dissent online, the SEC turned to Hessert, who has also advised Penn State, the University of Virginia and ESPN on social media problems. Hessert runs the consulting firm Sports Media Challenge from her six-person office at N.C. 51 and Carmel Road. She advised the SEC to listen to the fans, and answer them -- on social media. Rather than issuing a press release to mainstream media, Hessert posted an interview with the SEC to her blog, and tweeted out the news.
“Issuing the new policy on social media was absolutely intentional,” said Hessert, “If the conversation is fan-generated, you've got to be where they are.”
While blogs commented and fans protested online, The Observer was the only traditional media to cover the story early this week, said Charles Bloom, an SEC spokesman. “Ninety-five percent of the feedback we got was online,” he said.
The new policy only bans broadcasting or recording what could be “a substitute for radio, television or video coverage.” And if a fan does record a game, “nothing will happen in the stadium,” said Bloom. The conference's tech advisers will work with YouTube or another site to pull the pirated material down.
Hessert said in both the case of O'Neal's impostor and the SEC's missteps, all that was really needed was a change in attitude by the organization.
“Everyone is grappling with what to do with this stuff, but it's not the tech that gets in the way,” said Hessert. It's often a matter of embracing the dialogue, she believes. “It's a cultural thing.”
Tuesday, August 18, 2009
Obama vs. Palin on Facebook; SEC update

Monday, August 17, 2009
SEC rethinks ban on social media

