Thursday, November 5, 2009

Favorite moments at The Observer




I've been a columnist at The Observer since 2002, and Friday is my last day as I move on to pursue social media entrepreneurship. I've had many great experiences, from making friends with a hitman to meeting a president and Nobel Prize winner. Mostly, I've enjoyed connecting with all of you, which I will do now even more than ever in person and on social media. With great gratitude to Charlotte and The Observer, here are some of my favorite times.
  • Almost being kissed by movie and TV star Bonnie Hunt, who misunderstood her handlers' instructions in posing for a photo with me for my column. "How's your breath?" she asked me. "Oh, you're fine." Then she put her arms around me. That was fun.
  • Making friends with Michael Fitzsimmon, who was hired by a drug gang to kill crusading pastor Barbara Cameron, but heard her preach, found God, did his time, and went straight. "How many people did you kill?" I asked him. To which he ominously replied, "Let's put it this way: I could take care of anything you needed done."
  • Meeting Bill Clinton, Toni Morrison, Michael Jordan. Jeff Gordon, Steve Smith, Tony Bennett, Elvis Costello, Pete Sampras, Ken Lewis and Ric Flair.
  • Surviving for a week on nothing but Christmas party food. 
  • Performing in Ringling Brothers and Barnum & Bailey Circus as a clown, and walking backstage next to unicyclists juggling and enormous, swaying elephants. Circus women are the sexiest women on the planet. Bar none.
  • Having "the Dog Whisperer," Cesar Millan, tell me: Every dog needs to know its job. People, too.
  • Having Andie McDowell tell me: Beautiful women should never sell themselves short and trade on their looks, even if they sacrifice their careers.
  • Walking down the street with former hoops star Muggsy Bogues, who is so beloved in Charlotte that everyone greets him by name.


  • Living in Concord Mills mall for four days without leaving over the Thanksgiving weekend, and telling Sheri Lynch on the air: To quote the name of one of these stores, I need a Bed, Bath & Beyond.
  • Having a Harlequin Romance villain based on me, and giving the author a tour of my apartment, where she asked the details of my sex life.
  • Driving the 500-horsepower Ford Shelby Mustang.
  • Going 115 mph around a NASCAR track.
  • Writing with Tommy Tomlinson, Tom Sorensen, Sarah Aarthun, Jim Morrill, Karen Garloch, Eric Frazier, Ames Alexander, Scott Fowler, Peter St. Onge, Liz Chandler, and many other scribes.
  • Sneaking backstage at the Rolling Stones. An arena executive told me: "That's the door to backstage. Under no circumstances do I want you to go back there. ... I'll be over here."
  • Testing the new super-sticky Post-It note by putting it on the belly of an exotic dancer and having her undulate.
  • Blowing my bit part in the Broadway show "The Wedding Singer."
  • Listening to Tony Bennett sing "I Left My Heart In San Francisco" a capella with no microphone in the McGlohon Theater from five feet away.
  • Talking female body parts with "Vagina Monologues" author Eve Ensler.
  • Having Hugh McColl point out the changes he made to uptown Charlotte looking out the windows of his offices in the sky at the BofA tower.
  • Watching NASCAR team owner Felix Sabates bid $2 million at a charity auction for Super Bowl tickets, and then, when I asked him who was taking, saying: "I'm not going. I hate the Super Bowl!"
  • Breaking a story from the National Institutes of Health on how stress is reconfiguring American brains to be more prone to depression, which has devastated the lives of people I love.



  • Watching my coworkers at The Charlotte Observer file faithfully in, one after another to work on the morning after the ice storm in December of 2002. As much of the state huddled in their dark homes, waiting for conditions to improve, our staff suited up and showed up to get people news they badly needed. Every Election Day, every Christmas eve, every rainy Sunday night in February when most people are at home, the people of my paper come through, 365, year after year. Of that I am fiercely proud, forever respectful, and profoundly moved.

Tuesday, November 3, 2009

Foxx vs. Lassiter on Facebook


It's a Facebook election, with pictures and enthusiastic encouragement posted for the mayoral candidates' friends to see and comment on. This lends a bit of a smalltown feel to the mayoral race online, as if Republican John Lassiter and Democrat Anthony Foxx were running for high school class president, not for the mayor's seat of the nation's 19th largest city.


I just did a TV spot with Stuart Watson of WCNC NewsChannel 36 on social media and the mayoral race. It will be on tonight's newscast at 5:45. Here's what we talked about, primarily how the mayoral race breaks down on Facebook, the platform each uses the most.

Foxx has a bigger following, and a younger, more active approach. The Democrat has more than 3,300 friends, contrasted with Lassiter's nearly 1,200. The Democrat also has a "group" of more than 1,200, while Lassiter's only group is just 154. In what could be an age difference, Foxx plays more on Facebook: He's a fan of Stephen Curry, who starred at basketball at Foxx's alma mater of Davidson. And he's a fan of jazz musician Wynton Marsalis. He's more active, and relaxed.

This participation seems to pay off for Foxx: Fifty friends responded on Facebook to get get-out-the-vote post this morning. Just 10 of Lassiter's did. That community spreads out to each of that person's friends. And that can add up.

One interesting note about Lassiter on Facebook: He lists his cell phone number. So friends get access to that. When WCNC's Watson called it, Lassiter picked up.

As a Facebook friend of both, I created a friends list with just them on it, which allows me to isolate and compare their posts. Politicians often want friends during a campaign, so friending two opponents and checking them out this way can be illuminating.

Will these guys bail on Facebook tomorrow? Something tells me they'll be a little less active after the election. (Just a hunch.) But Foxx is invested there. And win or lose, a populist candidate benefits from the personal touch. As a more corporate guy, Lassiter might indeed back off some.

Also, I created a mayoral race list on Twitter, so you can compare the candidates' tweets. You don't have to be friends or be followed by them to see that.

Saturday, October 31, 2009

A ghost story



Three years ago today, I wrote a fun front-page story about ghost hunting in the middle of the night in one of Charlotte's oldest houses. But I did not tell the entire truth, and never have. Until now.

The entire published story appears below. At the time, the most unusual thing about the story was that I filmed a video of objects moving inside the historic Rosedale Plantation home. That was an amazing thing to witness, and I remain convinced it was in no way a trick. But in the time since that latenight phenomenon, other things have transpired, things that have made a much more startling impression upon me. For reasons you are about to discover, I have never spoken about this.

It all began happily on a crisp fall day that seemed impossibly innocent and light. I was sitting at my desk that October afternoon in 2006, when I received a phone call from someone telling me something fun: Things were moving inside the Rosedale house near NoDa, which was built in 1815. I'm a newspaper columnist, and, sensing a Darren McGavin "Nightstalker" story, I jumped at the chance to investigate.

A crew of us assembled to investigate: A docent of the plantation, a writer about ghosts, a psychic, a couple who like to chronicle such things, and myself. We met at a nearby pizza place late that night. The docent told us there was rumored to be a ghost named Cherry in the home, a woman who had run the kitchen, and that she was beckoning someone for help. Something horrible had happened to innocent children on the top floor of the house, it was said. Cherry wanted help to set those children's souls free.

We grabbed our flashlights, and headed into the darkness.

We walked past the outline of a faded corral, up the cold steps, and into the darkest place I have ever been.

The small door of the large, empty home swallowed us in.

There was, of course, no electricity in the house, and we huddled together so that we comically bumped along like the cartoon cast of "Scooby-Doo." The old wooden floors creaked beneath us, and our shoes scratched along in the dust until I began to believe that the familiar tingling along my spine had always been there, and always would follow right behind me, from now on, a chill that had attached itself permanently to me.

Up the steps, to the top floor we climbed, closer to a low ceiling that pressed down upon us, pushing us into a presence that contracted my chest and widened my eyes. In the top room, where the children were, where the horrible crime took place, we felt a numbing headache, all of us, as though a great bell were ringing. In the corner: A dense black hole splashed into the room, a crawlspace that emitted such pain, I could not look into it. My throat seemed to echo a moan in the air. I was so oppressed by this that I gasped that I needed to leave. It was not so much fear that caused me to flee as a kind of pressure, the sheer force of 200-year-old crime never reckoned, of innocence tormented and brutalized, and a sustained despair with nowhere to turn.

I stumbled down the stairs, dizzy and fraught with the stunning torment above me, and my cohorts followed me down into the kitchen -- where we found ... comfort.

Kindness, even. A feeling of love. Cherry was here, the psychic told us. She was glad to see us. She had called us here, to help the children.

Then the psychic absolutely stunned me by asking something: Would I like some proof of Cherry's presence? If so, Cherry was happy to provide it. Yes, I said. I want her to move something, as has been rumored. Very well, the psychic responded. What?

Herbs hung from the ceiling in large bunches. Move those, I said. And I watched as the herbs, which had been still, twisted in the air. Now this one, I said. But turn them this way. Now this one, but not that one. Every request I made was met. And I caught it on video.

The psychic climbed the stairs again into the top room, to relieve that centuries-old burden, and free souls both tragically young and terrifyingly old. She performed a rite, burning herbs and throwing open the windows, and I can sincerely report that the pain in the top room seemed pacified. There was relief.

We said goodbye to Cherry's presence, who seemed grateful and even more kind. And we left.

I went into work the next day and told my editor I did not want to write the story. Why, she asked. Because I believe I saw ghosts. And I have a video. That's not the kind of thing a newspaper reports.

The features editor disagreed: That's exactly what a newspaper reports, in a tongue-in-cheek way, on Halloween. On Halloween, everyone knows, or should know, not to take a scary story too seriously. The story ran on the front page. The video of the herbs twisting in the air received hundreds of hits.

All of this you can read below, from The Observer archives. The video, sadly, has been lost.

But there is something you can't read there. There is something from that house that I have not revealed, and that has traveled from that blackest crawlspace into me and as a part of me since that time. That tingling energy unexplained, and uncontrolled, marshaled not by laws or men, which climbs my spine and will not release me.

I know what that is. I have known since that night.

The story was published. Readers joked with me about it. Thanksgiving came and went.

Six weeks after that night I received a phone call from an unfamiliar number. On the other end of the line was Catherine C., the psychic who led us that night. I do not know how she got my number, yet I was not surprised to hear from her. C. was no kook; she was calling from Detroit, where she'd flown to help a Fortune 500 auto company (they had those in 2006). A top executive needed to make a decision, and was struggling to get in touch with his intuition after all the reports and analysis.

"I just wanted to see how you were doing," she said. "With your experience." Her voice in my ear stopped me from what I was doing, and I struggled to swallow. "You don't have to be alone with it. You should be flattered that they came to you."

"I know they won't hurt me," I said.

"They won't," she agreed. "I knew that you saw them. Why didn't you talk to me about them?"

I did not know what to say. "I can always feel them," I told her. "They come to me anytime." A tingling chill at my side. An unstoppable energy that flutters through me and won't let me be.

"They like you," she said. "They do."

"I know," I said. "I know."

C. has checked in on me again, several times, and I appreciate that. I have grown accustomed to the added buzz of the companions at my side.

But on murky autumn nights, when we play at ghosts, when shrieking and laughter dispel any respect for the unearthly, when all is a joke, and you cannot see what is more than real, I do feel fear. Not of the friends I made that night. They will never hurt me. When I watch you pretend, I see my friends again, and I fear what they could do. They do like me.

But I am afraid you will soon discover that they do not like you.







A HALLOWEEN GHOST STORY
SADNESS PERVADES THE DARK QUIET, THEN LIFTS WITH THE SCENT OF AN ABSENT FLOWER. SILLY, SPOOKY IMAGININGS - OR SIGNS OF AN UNSEEN POWER?


Tuesday, October 31, 2006
Section: MAIN
Edition: THREE
Page: 1A
JEFF ELDER, JELDER@CHARLOTTEOBSERVER.COM

On these autumn nights, as branches claw the moonlit sky

and leaves scrape the cold sidewalk,

do you ever feel the looming of a quiet presence?
Even the most reasonable among us can shiver

when a steely chill scurries up the spine.

You must come to where the spirits linger to feel them

tingle in your bones. Into a Charlotte house built in 1815, where

sadness dwelled, and slaves were kept. Into the dark. Into your fear.

I got a call last week from my friend Debby, who mentioned there'd been ghost sightings at Historic Rosedale in NoDa. I called Andrew King, a member of the board of the old plantation, and asked if I could visit the house. He arranged for a Charlotte intuitive (many dislike the term psychic), Catherine Crabtree, to come along. Stephanie Burt Williams, the author of "Ghost Stories Of Charlotte And Mecklenburg County" and "Wicked Charlotte," happened to be available. Radio personality Anthony Michaels from 107.9 the Link, and his wife, Melissa, also came along.


At 11:30 p.m., we drove through the gates and up to the old white house on North Tryon Street, where three stories of dark windows peer over the deserted grounds.

We huddled on the porch as King unlocked the door. "Are you ready?" he asked. "Let's just all stay together."

Inside it was dark and cold. Most of the house doesn't have electricity. We all followed the path of King's small flashlight.

There was a hollow darkness at the top of the stairs. A void into which we climbed. On the top floor was a schoolroom with slates set out on benches.

Slave children had sometimes been taught here - which was against the law. But children also had been treated badly, Crabtree said. "You can feel the heavy sadness."

"I have a headache," said Williams, the author. We all did. It was stuffy, confining.

In the corner was a crawlspace. A small double door opened out. Inside was a despairing depth of black.

"There is such sadness in there," whispered the intuitive.

"Yes, you can feel it," said King. "Like a moan."

"I want to go," said Williams.

"So do I," Anthony Michaels said.

Our heads throbbing, we descended the stairs. But we were met with the oddest thing:

The smell of jasmine. A light, floral fragrance that hadn't been there when we went upstairs, and there was no jasmine to be seen.

"That's not unusual," Crabtree said. "Someone may be trying to comfort us. Because of upstairs."


We had one more room to visit. In the white-walled basement is the old house's kitchen. It is a warm room, where generations of meals were cooked. Here slave women cared for children, black and white.

"Cherry's here," said the intuitive. Historical documents show that Cherry was a slave woman, a nursemaid who helped run the house for decades. As much as anyone, she cared for Rosedale.

"What would you like as documentation of her presence?" Crabtree stunned me by asking.

I didn't know what to ask for.

King was at the ghost sighting I'd been called about a few days earlier. He said, "The bunches of herbs hanging from the ceiling turned last week. Ask her if she will do that again."

"Can we have the herbs move, please?" Crabtree asked. A large bunch of rosemary turned, slowly, but quite noticeably.

"What about this one?" I asked. The rosemary stopped moving, and a different bunch of herbs turned. The others bunches of herbs were still.

To see the herbs turn, go to charlotte.com, click on Charlotte.com/news


"Why is she here?" the author asked.

"Cherry wants the house to be well taken care of. She's cared for it for a long time. And she would like the children in the attic to be freed."

Crabtree climbed the dark stairs back up to the attic, and burned sage in a large clay saucer. She closed her eyes and told the children it was OK for them to leave. And, she said, they did.

"A huge whoosh of pain seemed to flow up and out of the house," she said.

The intuitive suggested that was it: The reason we'd been called.

"Will Cherry leave now?" Williams, the author, asked.

"Cherry would like to stay a little longer," the intuitive said. "She loves this house. She likes it when other people do, too."

That night I returned home with a tingle inside: A feeling that I was not alone.

I stretched out on my bed, and slept better than I had in months.

Thursday, October 29, 2009

Jonathan Woodlief, 14, leads Facebook revolt


Nearly a million and a half angry Facebook users are protesting recent changes to the Web site. The leader of the furious online mob? A smiling eighth-grader from Apex who wears his baseball cap backwards and likes to play FarmVille.

His parents were not aware of this.

“He's doing what on Facebook?” asked Jonathan Woodlief's father when the Observer called their home near Raleigh on Tuesday night. Then David Woodlief and his wife, Claire, got Jonathan, 14, out of bed. He came downstairs and explained just how he happened to become the leader of one of the fastest-growing viral movements online. The group was booming by more than 100 new members a minute on Wednesday.

Adding a twist, Jonathan Woodlief just happens to be a dead-ringer for Facebook CEO Mark Zuckerberg, another social media whiz kid, who is only 11 years older than Jonathan.

Jonathan is the administrator of the Facebook group CHANGE FACEBOOK BACK TO NORMAL!!, which has exploded over the past six days in response to unpopular changes the site made to its News Feed feature. The feed now shows only those friends Facebook deems “important” to you.

Maybe innocence helps a cause. Jonathan added a note to the side of the group page that reads:

Lets try and get 10,000,000 people to join! :)

Jonathan did not start the group, but joined it a day after it was started because he dislikes the changes. Poking around on the page, he noticed that the group had no administrator, the person who configures the page, allows posts, and makes rules for the group. Believing in the cause – and perhaps sensing an opportunity – “I clicked a button to make myself the admin, and that was it,” he says. Since then he's been inundated with messages and friend requests from around the world.

“We had no idea,” David Woodlief said after the situation became more clear. “He's a smart kid.”

Sunday, October 25, 2009

How Twitter is about to botch retweets


Project Retweet is set to roll out, and it's gonna be ugly.

In the next few weeks, Twitter will add a streamlined retweet function that you can click on, as when you reply to a tweet. You just click a button and the retweet is added to your stream, and your icon is added to a little gallery of other people who've retweeted it. (See the mockup provided by Twitter, above.)

The really bad news: You can't add a comment to a retweet -- and the commentary of why you're retweeting something has been a major part of Twitter's group conversation.

The new retweet will be strictly a thumbs-up, like clicking "Like" on Facebook.

Twitter has always been snarkier and more opinionated than Facebook. Retweets are a way of furthering the conversation by adding your thoughts. When you pass something along, you like to say why you're passing it along. You might even be retweeting to argue against the tweet, or to differ on part of it.

Sorry, Twitter: I'm not clicking Like. (You can manually retweet the old way, of course.)

Claire Cain Miller of The New York Times missed this point in a story today mentioning Project Retweet. In a glowing company profile, the NYT stressed how much Twitter lets users guide development. But there has already been significant discussion on Twitter about what a fundamental misunderstanding of Twitter's user interface this is.

The good news? You can now retweet longer tweets, because you don't have to add the RT and name of the tweeter. And you can't fake retweet someone, by making it look as though someone else said something ridiculous, and you're just passing this along.

(Although I have seen that done with hilarious results.)

Why Faceberg has its pitchforks out


In Faceberg, the people are up in arms over the new, improved Newsfeed, which seems to choose for us what we see about our friends. The goal is to help filter the "social utility," and
the New York Times writes a jaw-stroking think piece about how it represents an important new direction online. Hmmmmm...

That hasn't stopped 700,000 people from joining groups -- in just the past three days -- protesting the change. The biggest affront? Facebook only allows the 250 friends it deems most important to you (algarythmically, of course) to be listed in the feed. After that, the filtering philosophy says, you don't really care. (NYT glosses over this point.) Here's a link explaining how to remedy this.

Do people care in Charlotte? Uh, yeah. I posted two items about the changes on my wall and received more than 40 responses in two days. (And remember, only 250 of my closest friends could see this, at least when clicked on the new, default Newsfeed.)

Over on Twitter, everyone's favorite annoying little bird has been crowing about its new searchability, thanks to Bing, the greatest search engine no one uses. (And, apparently by design, a very economical porn search engine.) Google is huffing and puffing its way up behind the Bing deal, and all this was announced at the Web 2.0 Conference in San Francisco, where there was so much tweeting about tweeting that 50 tweets simply announced Twitter CEO Evan Williams was taking the stage.

Here's just a really radical idea: Why don't you guys stop twisting the dials long enough to make a little money? I agree with the NYT that filtering is the next big thing in cyber-communications. But Facebook friends lists, the simple way to filter that most users won't take the time to set up, does this pretty well.

Over here in the cobwebbed corner of what my friend Andria Krewson calls "legacy media," we do something pretty well: Hit people's seasonal needs. Halloween is Saturday. Facebook is the biggest photo-sharing system in the world. How'sabout a cheap way to share via family, age groups around the country, topics of costumes, with a paying prize for best costumes? Thanksgiving will be big-time photo sharing on Thanksgiving. What about a nonprofit tie, or a way to support the troops? Christmas might have a few Facebook and Twitter holiday e-card possibilities. Hello?

Twitter is already searchable. Sure, incorporating tweets into search engines is intriguing for all its possibilities. But let's work on some standardized hashtags first. And I want to get updates on my NCAA bracket this year, telling me exactly where I stand after each game. I want Election Night tweets that aren't all over the map.

Instead of giving us "the next big thing" every few months, why don't you guys just give us better platforms for our real lives? In other words, we're your customers. Act like companies, not messengers of the gods. Follow our needs, and stop leading us into "the future."


Wednesday, October 21, 2009

Social media's breast implants


They look really good, from far away, that is. But there's something phony about this pair that we've been admiring for two years now:

Facebook and Twitter are breast implants.

There's a round perfectness to the idea of each, but it's phony, and that causes some consternation within the companies and among investors: A tempest in a D cup.

There's something each company doesn't want you to see. A number that exposes their seeming size and beauty:
  • Facebook can't make money. Now boasting 300 million users, worldwide, the Giant Peephole will make about $500 million in revenues this year. That's weak. A buck seventy-five or so per customer might be OK profits for a hot dog vendor, but not for the portal that is transforming communications. Facebook ads are impressively targetable, but people don't think about Facebook as a place to spend money. It's the good, clean fun of the recession. A free mall where we can hang out. And virtual goods are just not a solid business plan. (Despite the success of Farm Town, a company this big cannot be run like a cartoon farm.) Last year Facebook insiders admitted to me the company was still figuring out the money thing, only to have an investor angrily refute that later. Uh, sorry moneybags. I'm guessing a top executive is telling the truth.
  • Twitter is a small community. Everyone's favorite annoying little bird doesn't even pretend to know how to make money yet, as Evan Williams admitted yesterday. But that's not the problem. The problem is that Twitter is just not that popular. Seventy-five percent of Twitter accounts are dead. And 10 percent of Twitter users account for 90 percent of tweets. What does that add up to? According to Nielsen Online, bout 2.5 million actual dedicated tweeters. There are more active knitters in the United States than twitters. But Time magazine didn't do a cover story on How Knitters Are Changing The Way We Live. Walker Smith, head of Yankelovich Worldwide Marketing told me, "Twitter gets talked about a lot, but it just hasn't captured the public imagination." Chuck Schilling, head of Nielsen Online, echoed his comments: "Twitter seems to be relegated to a certain upper echelon of media-savvy people."
Nice pair. Not real.

Next time: The good news.