You with your kids. You with your dog. You all dressed up. No picture of you at all -- instead the logo of your favorite team.
What does your Facebook profile pic say about you? In a whole new way, we have the opportunity to put ourselves out there, every day.
But what self do we choose, and why?
"Yes, we play 'dress-up' with the avatars we choose, profile photos of ourselves we upload, and the way we fill out our Facebook profiles," says Howard Rheingold, a pioneer of social media who helped start the medium in the '80s, and now teaches at Stanford University and The University of California at Berkeley.
Rheingold points out that what you're trying to say with your photo,
and what you actually say might be different things.For instance, Rheingold says you might pose in front of something meaningful to you -- he poses in front of a leaflet-splattered wall in his profile pic. This intentionally gives people a message of who you are. But if you're also slouching and wearing sunglasses in the photo, you accidentally reveal that you also
want to be seen as "cool."
What we reveal mostly is our values, says John McArthur, a Queens University of Charlotte assistant professor of communications, and another expert on social media.
"The photo represents whatever that person is currently measuring success as," McArthur says. If you pose with your baby, you're sending a clear message about your current priorities. "Someone who is using Facebook as a dating tool will use a very flattering photo."
So you might be unconsciously sending out romantic signals. (And what

if your relationship status is "it's complicated"? Different blog topic.)
PR and marketing pro Trey Pennington, of Greenville, S.C., has 4,997 Facebook friends. The cap is 5,000, and he is sometimes "ranked" as No. 5 in the
world in that category. He says, go professional with your pic -- clients might be watching. "I encourage people to put their best face forward with their profile picture." He quotes a friend as saying, "After all, it is called FACEbook."
The blog All Facebook (not affiliated with the company) recently did a rundown of what it termed the 30 Standard Facebook Profile Photo Styles. Among them: Posing with your kids, pets, or in front of a landmark. (My least favorite: "In A Mirror Shot." Umm, that's not exactly a Spielberg effect.")
Charlotte author Aleigh Acerni, pictured in olive sweater, believes

her photo says "No matter what hideous photos my evil friends post to Facebook and tag me with, here is proof that I am not, in fact, hideous. Most days."
Ace
rni adds a pet peeve: "
I don't like it when people use their kid's (or pet's) picture as their picture. It's ... not them. And when you're trying to figure out if you know someone and want to accept their friend request, a pic of their kid is no help whatsoever."
Jeff Hartlage, an alum of UNC Charlotte, uses a photo of the 49ers football helmet as his profile pic, "to keep 49er Football in front of as many people as
possible."
Lydia Stern, owner of the Beadlush Shop in Charlotte, uses a cartoon of her as a superhero as her profile pic. Why? "I want to get it all done and save the planet."
Jocelyn Biggs' photo shows her in a pink T-shirt on a New Orleans' street on a recent vacation. Some experts be
lieve (and I agree) that a casual, face-front portrait like this is open and natural. Maybe the closest to your "real" self. "It shows the true Jocelyn," says Biggs, co-owner of Charlotte
event-planning company Pinkies Up.Becca Schultz-Burger of Charlotte says of her pic with her dog, "Who doesn't like a black lab kissing them on the lips with the sunset in the background?!"
In the end, there's no right or wrong. There's just us. But which us do we want to be on Facebook today?
Tell me. Or better yet, friend me on
Facebook, and show me.


Good food for thought, Jeff. When I first moved to Charlotte a couple years ago, I made it a point to hire a photographer and get some decent avatars and pictures out there. I think it's wise if you are wanting to be taken seriously as a professional. For others, it's just personal expression.
ReplyDeleteI think a Facebook page should be like your desk at work. It can be a little personal, but you should think about how it looks to others.
What would your boss say if he walked by your desk? What would your client say if they saw your Facebook profile? What about a potential client? A potential boss?
Things to think about.
Thanks for the shout out!
ReplyDeleteI am pretty sure that anyone over the age of 14 should consider a professional photo, (I know I am biased...tough)this is the shot that is "heard around the world" (again, sorry, but tough...)So...if you want to look your best, trust someone who does this for a living. Smiles.
ReplyDeleteJeff, I am relatively new to the worlds of Blog, Face Book and Twitter but I am attempting to keep an open mind on all issues. Your column’s, blog and twitter sharing are all both refreshing and informative. Thank you.
ReplyDeleteAs for photo’s, beauty is in the eye of the beholder. Putting a clean cut image on a web site, blog or Twitter address only helps to convey sincere intent on the part of the presenting parties. I am who I am, you get what you see. Best Regards.
WOW! I have so many different photos that I use for my facebook photo...me, me and hubby, son, dog, a squirrel, nature photos that I took. Since I use so many, does that make me have multi-personalities?? hehe. I'm not out to get a job (at this point) or find a mate - I just want to meet up with old friends and find new ones. My photo I choose (and I change them a lot!) is usually the mood I'm in.
ReplyDeleteJeff,
ReplyDeleteThis was a very interesting post. I'm a senior PR major at UNC Charlotte and a current national officer in PRSSA. As I have several professionals & members on my friend list, my profile picture is a very big deal. I believe it is necessary to show personality on Facebook. While browsing my profile picture album, you will find a variety of pictures - Everything from professional suits, jeans, t-shirts, sneakers etc. You will not find any pictures that contradict my personality. Naturally, I'm someone that enjoys public relations and networking, so I have a great of pictures from PRSSA/PRSA events.
Another big element to a profile picture is the content on your Facebook page. Yet, I may have several pictures of me in jeans and t-shirt, my profile status probably reads, "Kion is at PRSSA's National Conference." Overall, I think I do a good job of protecting my brand.
Sorry for the tangent...
@jeffelder
ReplyDeleteI know I am so used to seeing my face on the computer when I didn't even realize that it was on the Observer's website this morning - can you say complex? :-)
as you see, I have a head shot...but an interesting one...b&w, my 'good side' and the mysterious eyes :-). Family & friends love it and colleagues aren't offended.
@thefriendraiser
Thanks, jeff, for adding Maggie and Ringo to your collage of pictures. They are truly special Pomeranians.....Maggie is my seizure alert dog. This picture was taken at Ringo's brithday party at a local dog bakery. Too fun....LOL!!
ReplyDeleteThanks, Jeff, for using Maggie and Ringo in your collage today. They are indeed special Pomeranians. Maggie is my seizure alert dog and this picture was taken during Ringo's birthday party at the local dog bakery. This is too fun!!! LOL
ReplyDeletei think your next article needs to be something about how to protect your data online, especially when "friending" people you don't know personally, such as reporters from the local newspaper. some folks don't think twice about things like that, but once your information is out it can be used for nefarious purposes. you never know what could happen.
ReplyDeleteIt's really obvious - the less attractive you are, the less direct profile photo you tend to have. It's either from further away, (most common), at a strange angle, or you're doing something "funny" like making a stinky face to mask your most normal, everyday appearance. Attractiveness is BY FAR the best indicator of what the profile picture will be in the style of.
ReplyDelete