That’s funny, and it’s a great example of a Charlotte business using Twitter well. Charlie Ruffalo tweets under the name @subguy and runs Sub Station II across from Winthrop U. in Rock Hill. He sent out that tweet, and he advises business owners to, “keep it light, keep it fun. Don't make it only about discounts and promos.” Good advice. You don’t want to be an ad on a stick.
Ruffalo tweeted the other day, “Try the Sarah Palin sub. But be warned we may quit making it before it's finished. Then we hope you'll come back and buy it again in 3 yrs.”
-- If you’re just wading into Twitter as a business owner, there’s now help directly from Tweet Street in Silicon Valley. Twitter HQ (been there, very cool) recently pulled together Twitter 101 For Business. Read it if you're just getting started. And pay attention to this advice early in the lesson:
"Twitter isn’t just about useful immediacy. The conversational nature of the medium lets you build relationships with customers."
Hello? Conversation is different than bombardment.
-- Summer Plum (yes, her real name) started a personal Twitter account and for months just checked out the social network. Then when she started her business account for Felicitea, her massage therapy and tea business, she was comfortable with the medium.
Great idea. If you go in unprepared, you could alienate customers. Know what you’re doing.
-- Tower to US Airways. Can you read me US Airways? Hello? The @usairways account appears to be completely dead. It’s following no one, and the last post was from January. FAIL. Abandoned Twitter accounts for businesses don't look good. And customers tell me they would use it.
-- I love this: Donna and Chad Bordeaux are Lake Wylie CPAs who tweet while they cipher. (Her: @CharlotteCPA Him: @clt_cpa) He just told her he was having a poker game at their house on Saturday night. “I read about it a week before that on Twitter,” she says. “That was old news.”
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