Around 5 p.m. Wednesday, Ryan Ruggiero, a CNBC assignment desk editor in New York with a relatively modest 307 followers, sent out a tweet that helped spread a wildfire of business news online:
(Charlie Gasparino, Ruggiero's CNBC colleague, first announced the news on TV.) As news organizations around the world prepared full reports, analysis and commentary, Ruggiero's message flew around Twitter. The 140-character format makes Twitter an excellent headline service, as other stories have shown. People who would wait until later to get the full story read and sent along the headline as the news was immediately retweeted.
Twitter's advanced search shows that, in Charlotte, more than 50 Twitter users sent out tweets announcing the Lewis news to thousands, within an hour of CNBC breaking the news.
Within two hours of the story breaking, 450 different stories about Lewis retiring were online. The Google News graph below shows the spike of the number of different news sources covering the story.
As happens online, commentary instantly jumped into the breaking news. Huffington Post's slideshow of "The 7 Most Awkward Ken Lewis Faces" made the rounds on Twitter right away.
Then how come WSOCTV totally ignored the whole subject on their 6:00 news
ReplyDelete